Throughout most of the recent tech stories about watches including those in the Verge, there seems to be a fascination about Smart Watches and their future that reads like, “SMart Watches are coming…can they beat Apple’s iWatch”
Gaw believes that the renewed interest in smartwatches we’re currently seeing is little more than a bunch of gadget makers trying to get a jump on Apple’s much-rumored smartwatch. Despite the wide variety of options that have launched and will continue to launch in the coming months, offerings from the likes of Samsung, Sony, Qualcomm and others aren’t expected to see much interest from buyers. Qualcomm itself has even acknowledged that there isn’t yet any real demand for smartwatches.
Beyond that, retaining some smartphone independence will be valuable, but the real attraction for everyone will be the promise of this being the perfect iPhone accessory. For that to happen, Apple will need to carefully balance functionality against the demands of battery life and accessible pricing. It’s probably because of that task’s high degree of difficulty that we haven’t seen the iWatch emerge yet. As Tim Cook puts it, “to convince people that they have to wear something, it has to be incredible.”
Now sure everyone keeps thinking Apple will make a watch, just like they thought they would make a television set but there is almost nothing except for a rumour that points in that direction. However everyone is assuming the only company with enough talent to get this right is Apple.
The thing I find funny is that there is a company out there outside of the usual OEMs that does have the talent, and egineering know how to get this new piece of tech right. Its Google, however for whatever reason no one seems to really bring them in the conversation. There is way more evidence pointing to a Google powered Smartwatch than anything coming from Apple…This includes the following
- Google having purchased WIMM Labs for almost and year. WIMM Labs already had a watch developed at the time of purchase since 2012, including apps and a app store
- Google’s Patent fillings in October 2012 and May 2013reveal that they are already looking into smart watch Functions
- Google already has contextual based notifications with Google Now. Apple purchased Cue a month ago and rumors started flying it was for a iWatch.
- Google has Motorola, which for the most part already has a functional smartwatch with the Actv for fitness tracking, which by the way runs a customized version of Android
- Android 4.3 Introduces BT LE and a Notification listener for external devices
- The Nexus 4 passes gets 2 new profiles in October adding HID over GATT Profile and Scan Parameters Profile. The The ScPP is used to provide devices with information to assist them in managing their connection idle timeout and advertising parameters to optimize for power consumption and/or reconnection latency. The HID over GATT profile defines the procedures and features to be used by Bluetooth low energy HID Devices using GATT and Bluetooth HID Hosts using GATT.
Besides the recent rumors that the thing is practically done. I think for the most part Google will actually produce the better smart watch out there in regards to functionality and use. Android still handles notifications better than iOS for the most part. I think Apple will be able to get the masses to buy it, but in the end it will be Google who shows us how a smartwatch is supposed to function