Chromebooks are the Future….

We Just Don’t Know it Yet.

As I see all the debate back and fourth about Windows, Mac, Office, iWork, and everything else you can imagine it occurred to me that the key features between everything here is internet connectivity. The internet is the must have app, and without your product is reduced to a market of Niche users.

In comes the Chromebook. Everyone says both how great and how useless they are but I think Google is playing a long game here that we are yet to see. That is more bandwidth. As technology matures, the more bandwidth we get which makes having the internet more of a requirement than an option. When you think about the things you need your laptop to do…for the normal consumer it comes down to

  • Productivity Software
  • Web Browsing
  • Music
  • Video

In the latest debate around productivity software we have Google Docs, Office, and iWork. Each having great little things about them. On a Chromebook I can access all of the above through the cloud, with offline access in Google Docs. Now you might say it is not as good as the standalone, but for most consumers…isn’t that enough? Most people using these productivity suites will for the most part be using them when connected to the net.

Web Browsing…I think this point is self explanatory so moving on

Music. Music is more and more going cloud based with the likes of iTUnes Match, All Access, Soptify, Pandora, and all the others becoming the norm for how people consume their music. Again, all these services require a network connection and are limited where there is not one.

Video. People’s TV’s are becoming their notebooks, as more and more people are consuming their video mediathrough Hulu, Netflix, HBO Go and other internet streaming services. Again all requiring an internet connection. Yes there are still a ton of people who save movies directly to their device for offline access on flights and other things, but with WiFi and cellular service starting to become more of a thing on flights, I see this offline becoming the way of the past.

The key conclusion here is that we are moving to a always on society, where being offline is considered weird. Being able to seamlessly bounce from device to device is what we expect, and having our data available to us no matter what device we are using is what we want. I think Chromebooks offer a lot of this functionality out of the box at a cheap cost.

I think in the next 5 years it is not going to be a Mac vs Windows debate on the consumer front, but a Chrome OS vs Mac OS debate. I could be completely wrong but time will tell.

Microsoft This…Microsoft That…

Now I was listening to a Ars Technica Podcast this morning, and it is actually my first time listening to their Podcast. Now I have a lot of respect for the site but I swear tech journalist these days are getting lazy, and their bias are starting to show more and more. With them saying companies are still on Windows 95, and other oddities which do not make sense

The thing I want to harp in is is the consistent bashing of Windows 8 by tech journalist. Windows 8 is not bad. It is different, but it is far from bad. What it is….it is not Mac OS, which I think is where all this bashing comes from. The vast majority of tech journalist use Mac OS as their primary operating system so anything that skews away from that look and feel is sometimes considered sub par. To be fair, Windows 8 is not perfect, and 8.1 added some key improvements, but for the most part I feel it is a nice OS.

Furthermore, the whole iWork suite being offered for free is the media making a big deal out of something small. It is not like iWork was crazy expensive ($5-$10) in the first place. What people have to realize is that for the most part College students by a vast majority use MS Office, and for the most part schools have volume licensing agreements to offer it to the student body for free..that includes office on Mac. Businesses by a vast majority use MS Office and many have Office at Home agreements that allow users to buy a copy for 2 computers for $10.

iWork is not cross platform, and will never be cross platform. So it means that everything will be regulated to Mac users who for the most part probably do not use Office like that in the first place. In addition they kind of makes the collaborative features null, unless everyone you are trying to collaborate with has a Apple device, so they have access to iWork in the cloud. Is iWork such a great piece software that because it is free people will now spend thousands on a Mac Book? I think not.

I guess the conclusion here is that as more tech journalist get deeper in Apple’s ecosystem their POVs become skewed to one side, making harder to distinguish what is really bad, and what is really you being to used to Mac OS.

The Verge review of Windows 8 and 8.1 for the most part show that it is no better or worse than it’s competitors and the bashing is simply uncalled for.